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Today I want to share with you a few tips on how to get people more excited about what you sell. Wouldn't it be great to have customers so excited to buy what you have that they're tripping over each other to get it? Well then, the one thing that can really make or break your ad or sales letter is the offer. My aim is to create the most irresistible offer I possibly can, so that people would feel silly if they didn't take advantage of it!
Let me give you an example: Let's say I want to offer you a $30,000 car. It's $30,000, so it's a pretty good car right? The problem is, you've already got 1 or 2 cars, and you don't really need another one. So I'd have a hard time making a sale, because it's quite expensive and you don't really need it.
But what about if... I threw in a $400,000 house, for FREE, for you? As a bonus, for buying the car. That car is looking pretty good right now, isn't it? You would buy the car, even if you didn't need it, just so you could get the house right? And if you didn't take advantage of this offer, you'd feel pretty silly wouldn't you? There's no doubt, because the value on offer is... irresistible!! This example is way over the top of course, but it still proves a point. You would buy the car anyway, even if you didn't need it,
just to get the bonus house. And there's many ways to adapt it to your own business.
The key is to use bonuses that have a low cost to you, but a high perceived value to your customer. If you're selling something for around $100, then why not offer a free report, free cd, or free dvd which explains to your customers the benefits of owning your product? You might have to go out and create these things, and it will still cost you some money. But if you pay a couple of bucks to put a cd together, you could then value the information on the cd at $20, $5
0, or even $100 if you like.
It will all come down to the solutions they provide - the benefits - to your customer. Put a few of these bonuses together, and suddenly your $100 product now comes with $300 worth of free bonuses. And this is how you start to create an irresistible offer! Now let's start to look a little further outside the box.
What if you went to a local non-competing business and said something like this to them - "I'm about to start an advertising campaign, and I'd like for us to grow out businesses together. Please give me a voucher for 50% off, or 2 for 1, or whatever you prefer, and I will promote you by giving these vouchers to my customers. That will give you a chance to get new customers you would never have had and possibly turn them into long-term clients, plus it won't really cost you anything because you'll only make money that you otherwise wouldn't have when they use the voucher. You won't lose, you can give great value to your customer without expensive advertising, and it looks great for your business."
Do you think any business owner with any savvy at all would refuse that offer? They can rest assured that any advertising costs will come directly from the sales they make from customers they would never have had, and you get to give your customers possibly $30 or $40 worth of value, or even more if you want! Now what if you could get a few local businesses together in on the deal, say a restaurant, a video store, a gym, mechanic, cinemas and the hairdresser?
That would be a great little bonus package to offer your customers, right? And it wouldn't cost you anything! Can you feel your customers starting to get excited now, knowing that you could give them hundreds of dollars worth of extra value, compared to the next guy who just offers the basic service for the same price?!
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