5 things to avoid when developing a resource box for your articles including overselling, providing irrelevant information and placing affiliate links in the resource box.
Whether you know it or not, a well-crafted resource box can make or break your article writing. Having an informative and beautifully written article can easily be overshadowed if the information you write is of poor quality. Here are 5 things to avoid when writing a resource box.
1. Don't oversell
You want to include a couple of sentences where you sell yourself or your website. However, this is not the time or place to list every product you sell and every detail that makes your website better than others. You want to set them up for what they will find at your website, and then leave them wanting more.
2. Stay on theme with the article
The problem most people have is staying on a theme. It is vital that whatever theme you choose, you stick with. There is no point in selling yourself, your website and a particular product all at once. The best way to stay on theme is to include what the article was about inside the theme.
3. Irrelevant information
If you have set your hopes on disappointing and confusing your readers, you may want to include information on products that were not discussed in the article. For everyone else that wants to provide beneficial inform
ation to their readers, stay with either your website or the product you discussed in the article. There is no point and not enough room to discuss other products.
4. Affiliate links
Adding affiliate links is a great way to sell your competitors, but not you. If you want to promote affiliate links, do it on your website or in your blog. Editors and publishers will have no intentions of promoting your products on their sites if you are trying to sell other people's products more than your own.
5. Short and concise
You want your information to be exactly like your article writing, short and to the point. Your resource box should be no longer than four lines, meaning you have a limited amount of space to fit a lot of information in. The quicker you get to the point and tell the readers how they will benefit from your website and where to find it, the better off you will be.
The best way to look at it is 50% of the information comes from the article writing, and the other 50% comes from the resource box. By including irrelevant information and jumping around themes, you are wasting your time and the readers. Get your point across quickly without overselling the readers.
Paul Jesse is a lifetime student of internet marketing. He created SheaMarketing.com for those interested in working from home. He invites you to visit his website and check out some of the free work from home opportunities. http://www.work-at-home-whiz.com
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