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Home | Jerry

Articles by Jerry

Jerry [Jerry]

Eight Effective Keyword Research Strategies for Search Engine Marketing [ 68]

[ Internet_marketing / Search_Engine_Marketing ]
Eight effective strategies for generating keyword lists for both natural and paid search.

Submitted: 2008-03-28

Fun With Pay Per Click Math - How Much Can You Afford to Pay? [ 95]

[ Internet_marketing / Pay_Per_Click ]
How much you can afford to pay for new customers is a critical component in deciding how much to bid for keywords in your pay per click campaigns.

Submitted: 2008-03-27

Five Critical On-Page Factors Which Must Be Manipulated for High Search Engine Rankings [ 100]

[ Internet_marketing / Search_Engine_Optimization ]
A discussion of five critical elements that must be properly manipulated to optimize a web page to rank highly in search engines for a particular keyword.

Submitted: 2008-03-26

Using ROAS Calculations to Set Your Pay Per Click Marketing Bids [ 104]

[ Internet_marketing / Pay_Per_Click ]
A logical, mathematically-based approach to determining the optimal initial bid level for a pay per click campaign.

Submitted: 2008-03-25

How to Use Yahoo! Search Marketing Analytics to Improve Your Campaign Performance [ 100]

[ Internet_marketing / Pay_Per_Click ]
A detailed article on setting up, configuring, and using Yahoo! Search Marketing analytics to improve your campaign performance.

Submitted: 2008-03-22

How to Write Good Landing Page Copy - Connect the Dots [ 99]

[ Internet_marketing / Pay_Per_Click ]
When writing landing page copy for your web site, don't overestimate the intelligence of the reader. Follow the advice in this article and your landing page copy will be much more effective.

Submitted: 2008-03-18

Five Pay per Click Writing Strategies that Will Improve Your Return on Investment [ 82]

[ Internet_marketing / Pay_Per_Click ]
A discussion of five pay per click ad writing strategies that can greatly improve the performance of your search marketing campaigns.

Submitted: 2008-03-17

A 7 Step Plan for Writing a Blog that No One Will Ever Read [ 133]

[ Internet / Blogging ]
If you prefer your privacy and really want to make sure that no one ever reads your blog, follow these seven steps closely.

Submitted: 2008-03-17

Pay Per Click Management: 7 Variables to Manipulate for Maximum Profitability [ 98]

[ Internet_marketing / Pay_Per_Click ]
This article discusses the seven variables that must be tested and manipulated in order to achieve the highest possible return on investment from your pay per click campaigns.

Submitted: 2008-03-16

Top 7 Ways to Make Sure You Go Broke Using Pay Per Click Marketing [ 75]

[ Internet_marketing / Pay_Per_Click ]
This article gives our top seven tips to make sure you go broke using pay per click marketing to promote your business. Follow these steps and watch the money burn.

Submitted: 2008-03-11

Two Examples of the Damage Done by Poor Local Web Site Marketing [ 59]

[ Internet_marketing / Search_Engine_Marketing ]
Local businesses are losing sales by not taking advantage of the Web as a sales tool. This conclusion is based on two recent personal experiences which, in my mind, highlight how woefully inadequate most local businesses are at using the Web as a marketing medium.

Submitted: 2008-02-27