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Home | Phil

Articles by Phil

Phil [Phil]

Is Advertising the Future of Software Revenue? Part II [ 148]

[ Internet_marketing / Banner_Advertising ]
In Part I of this article, we discussed in general terms the advertising-supported software business model, and looked at several "hyped" technologies that were expected to have lasting impact. Let's now look at the most famous hype of all:

Submitted: 2006-10-29

Search Engine Optimization Part II [ 151]

[ Internet_marketing / Search_Engine_Optimization ]
In part I of this article, we introduced you to the reasons why SEO is important. Now let's get down to the details of what to do, and not to do.

Submitted: 2006-10-29

Promoting your content through RSS feeds [ 181]

[ Website_Promotion_Tactics / Viral_Marketing ]
To many of you, this article will be preaching to the choir. In fact, quite a few people already read these articles via an RSS feed in a newsreader, browser, or on their Google, Yahoo or MSN personalized homepage.

Submitted: 2006-10-28

Search Engine Optimization Part I [ 137]

[ Internet_marketing / Search_Engine_Optimization ]
However, there is one online marketing method that nearly EVERYONE should be pursuing. In my consulting practice at PJM Consulting, I find that too many technology companies are not actively utilizing this marketing method, and it's very surprising to me. I'm referring to Search Engine Optimization (SEO).

Submitted: 2006-10-28

Email Deliverability [ 513]

[ Internet_marketing / Email ]
I want to discuss a topic that is important to nearly every company today. If you use the Internet at all for communications, SPAM is a topic that affects you--from one end or the other.

Submitted: 2006-10-28

High Tech Product Promotion Part II [ 207]

[ Internet_marketing / Pay_Per_Click ]
In Part I of this article we covered an introduction to High Tech Product Promotion. Now we'll move on to A detailed look, including five key factors for success.

Submitted: 2006-10-28

Google PageRank Calculator Tool [ 134]

[ Internet_marketing / Search_Engine_Optimization ]
Here's another neat little tool on the Web that I've been putting to good use. It's called ThinkBling, and it's a Google PageRank calculator.

Submitted: 2006-10-28

Free Search Engine Optimization Tools [ 198]

[ Internet_marketing / Search_Engine_Optimization ]
As I run across tools and websites that I find particularly useful for software and high tech companies, I like to pass them along.

Submitted: 2006-10-24

Press Relations Best Practices [ 78]

[ Website_Promotion_Tactics / Site_Promotion ]
Among the potential ingredients for the marketing mix of a high tech company, Press Relations is high on my list. There's a good reason for it.

Submitted: 2006-10-23

Is Advertising the Future of Software Revenue? Part I [ 108]

[ Internet / E-Business ]
We have a word for this overstatement of a trend: "hype". So, is traditional software revenue model of licensing dead? Will all software eventually be "given away" to the end user, and supported solely by advertising revenue?

Submitted: 2006-10-22

Direct Email--Good or Evil? [ 483]

[ Internet_marketing / Email ]
One of the most misunderstood tools in the Marketer's Bag of Tricks is direct email. There's good reason for it, of course. Everyone hates SPAM! I expect that even the most evil, notorious spammers of the world have SPAM filters on their personal email accounts.

Submitted: 2006-10-22

Installing...