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Home | Paul M.

Articles by Paul M.

Paul M. [Paul M.]

Blog Marketing: Where to Start [ 181]

[ Internet / Blogging ]
Maybe you have just read something about how Blogs can help you establish a web presence, but you are not sure how to start. Here is a guide and a few tips to get you started and increase your Internet traffic. Blogs can help any business, but they require research, maintenance, and creative writing skills.

Submitted: 2007-11-09

Tired of SEO Theories and Algorithms: Try Blogging [ 124]

[ Internet / Blogging ]
For a small business, with a website and commercial Blog, you should be able to establish your natural search engine rankings. Sometimes, these are called "organic rankings" and you don't have to pay a penny for them. It may take a few months or more to establish yourself, and you should make regular posts.

Submitted: 2007-11-09

Facts about Designing Unique Internet Sales Letters (Part 2) [ 105]

[ Writing / Copywriting ]
Your headline, and the following sub-headline, will make or break your web sales copy, but let�s take a closer look at the sub-headline�s purpose. It can differ, depending upon the writing approach you choose; the sub-headline might be a supporting statement, a claim, or a question. Below are some examples for you to analyze and develop your own ideas for Internet sales copy.

Submitted: 2006-04-30

Facts about Designing Unique Internet Sales Letters (Part 1) [ 108]

[ Writing / Copywriting ]
A unique sales letter has many benefits, but unique keyword content and increasing targeted traffic, to your website, are just two of them. Once traffic arrives, a great sales letter should do its job, but where do you start? Below is a system for building web copy that sells like a clone of your best sales person.

Submitted: 2006-04-29

Website Conflict: Design vs. Marketing (Part 2) [ 165]

[ Webmaster / Web_Development ]
Break up your paragraphs and air out your copy. You can use yellow for highlighting and for a background in your boxes. Use boxes for testimonials or very strong points. Using red in reserve for headlines, and sub-headlines, will draw eyes, so make sure you are drawing attention to something very important.

Submitted: 2006-04-26

Website Conflict: Design vs. Marketing (Part 1) [ 161]

[ Webmaster / Web_Development ]
What is the primary purpose of your website? What is more important - your design or your sales? Who should you listen to - the copywriter or the web designer?

Submitted: 2006-04-25