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Home | Karen

Articles by Karen

Karen [Karen]

Website Not Generating Enough Leads? Is It Really Trying To? [ 73]

[ Internet / E-Business ]
Many web site owners mistakenly believe that a "Contact Us" page will cause tons of prospects to fill out an online form or to pick up the phone and call...

Submitted: 2008-03-26

How Does Your Landing Page Measure Up? [ 155]

[ Internet_marketing / Email ]
You managed to entice your email reader or web surfer to click your link or your ad. In today's cluttered web marketing world, that's quite an accomplishment. But don't start celebrating yet. It's what happens after the click that determines the success of your campaign.

Submitted: 2008-03-25

Turning Your Direct Mail Campaign Into An Online Lead Generating Machine [ 119]

[ Internet_marketing / Email ]
Here's a GREAT way for you to save time, save money, and increase your sales leads. Let me tell you a quick little story...

I have a client for whom I run a lead generation direct mail campaign. I've been trying to persuade him to move some of the campaign online in order to cut down costs and increase conversions. He's been a pretty hard sell, but I've finally managed to convince him.

Submitted: 2007-12-14

Do Your Readers See What You See? [ 139]

[ Internet_marketing / Ezines_and_Newsletters ]
You've set up a beautiful email campaign. Your copy is tight, your graphics are eye-catching, you are just sure the click-through rate will be more than respectable...

Submitted: 2007-12-12

How To Optimize Your Website For Ask [ 153]

[ Internet_marketing / Search_Engine_Optimization ]
While Ask's share of the search market is comparatively small, it offers some great features that are sure to catch on. Consider grabbing a good ranking now before the word gets out and a tidal wave of webmasters start clamoring for top spots.

Submitted: 2007-12-12

How To Create Your Own Information Product [ 107]

[ Internet / E-Business ]
Information products, such as e-books and special reports, are the most profitable products you can sell on the internet today, not to mention the easiest. If you've spent anytime in internet marketing, you're probably already aware of this fact.

Submitted: 2007-12-10

Discover The Amazing Profit Pulling Power Of Marketing With Audio [ 92]

[ Internet / Tools_and_Resources ]
Audio is a great tool for your lead generation and relationship building, and it also makes a relatively easy-to-produce info-product that you can use to generate revenue. If you have a service business, or if it's very important that your prospects trust you and really feel comfortable with you before they would consider becoming your client, then audio would be a great asset to your marketing mix.

Submitted: 2007-11-29

53 of Your Email Subject Lines Are Probably Broken [ 116]

[ Internet_marketing / Email ]
Do you realize that 53% of your email subject lines are probably broken? According to a recent study by Pivotal Veracity, that's how many email subject lines don't display as the sender had intended. And, if you are doing your own email marketing, there is a very good chance that your own subject lines are among those that don't display properly.

Submitted: 2007-11-07

How To Optimize Your Website For Yahoo [ 122]

[ Internet_marketing / Search_Engine_Optimization ]
Having a hard time ranking in Google? Why not try optimizing for Yahoo? After all, Yahoo commands over 22% of the search market - and 22% of billions of users is quite a lot!

Submitted: 2007-11-02

Time to Plan for Your 2008 Email Success [ 177]

[ Internet_marketing / Email ]
October is generally the time I like to get ready for the next year. And in order to plan for 2008, it's imperative to evaluate 2007. Here is the straightforward assessment I use to critique my email marketing campaign for the year. I suggest you apply this evaluation to your own campaign as you put your 2008 email marketing plan together. Simply ask yourself the following questions.

Submitted: 2007-10-31

7 Quick Fixes To Gear Up For Holiday Shoppers [ 127]

[ Webmaster / Web_Design ]
As the holiday shopping season is drawing near, it's time to get your website ready for what could possibly be your busiest time of the year. Here are 7 quick fixes you can easily implement on your site in one single afternoon.

Submitted: 2007-10-30

Top 10 Tips For Designing Your Holiday Email Campaign [ 151]

[ Internet_marketing / Email ]
If you haven't started planning your holiday email campaign yet, what are you waiting for? Your competitors have had their plans in the works for weeks now. Here are a few ideas to help get you started.

Submitted: 2007-10-25

How To Deal With Bounced Email [ 141]

[ Internet_marketing / Ezines_and_Newsletters ]
I have a client who sells advertising in her e-zines, so she is hesitant to remove bounced addresses from her list. She mistakenly believes that she can charge more for her advertising, even though at least 20% of her list is "no good". I've been trying to convince her that she is doing more harm than good, and I thought I'd share some facts with you to prevent you from making the same mistakes.

Submitted: 2007-10-24

How To Yield a 7 Sales Increase With An Incredibly Easy Redesign [ 73]

[ Internet / E-Business ]
I have some very interesting split test results that I think will really surprise you. Here's the story of a major retailer who increased sales over 7% by going against conventional wisdom.

Submitted: 2007-10-22

Optimize Your PDFs For Better Search Traffic [ 108]

[ Internet_marketing / Search_Engine_Optimization ]
I recently came across a quote from a web marketer saying that people who include PDFs in their websites don't realize the search engines cannot see this text. Fortunately, that's not really the case. I believe the real problem is that most people don't take the appropriate care when creating their PDFs. PDF documents can be a great way to improve your traffic, as long as you follow a few rules.

Submitted: 2007-10-16

Are You Leaving Money On The Table With Your Upsells? [ 115]

[ Internet / E-Business ]
I have always advised my clients on the importance of upselling, and, as a marketing student, I was indoctrinated with the common practice of gradually working new customers up the price ladder. Obviously then, it would be a normal procedure that the price of upsells be only slightly higher than the original item being purchased. But, is this necessarily the best practice?

Submitted: 2007-10-15

Increase Open Rates: Be Direct With Busy Readers [ 172]

[ Internet_marketing / Email ]
On-line marketer, ProspectZone, increased open rates by 28% and click-throughs by 53% in a recent split-test. What can you learn from their results?

Submitted: 2007-05-10

Take Advantage of Eye Tracking Tests [ 159]

[ Webmaster / Web_Design ]
Sure, eye tracking studies designed specifically for your web site could cost you tens of thousands of dollars. So, until you're ready to spend that kind of dough, you might want to take advantage of data garnered from studies of other websites.

Submitted: 2007-04-05