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Home | Cathy

Articles by Cathy

Cathy [Cathy]

7 Ways to Commit Website Marketing Sabotage [ 95]

[ Website_Promotion_Tactics / Site_Promotion ]
Your website has a not-so-secret mission: get more clients and increase sales with less effort. Professionals who want to be "nice" often interfere with this mission...and wonder why sales are slow.

Submitted: 2008-03-06

Website Marketing: Do You Make These 3 Mistakes With Free Offers? [ 76]

[ Website_Promotion_Tactics / Site_Promotion ]
Professionals often offer freebies: sample sessions, get-acquainted calls, bonus gifts, introductory and CDs. These offers can be a rewarding investment of your time or a wasteful drain on your energies. This article helps you understand 3 of the most common freebie mistakes.

Submitted: 2008-01-11

Frustrated With Website Marketing? Use This 4-Letter Word [ 82]

[ Website_Promotion_Tactics / Site_Promotion ]
When marketing doesn't seem to bring results, it's easy to search for quick answers. But the only way to get results is to apply one four-letter word: Test.

Submitted: 2007-12-29

Website Marketing Lessons From The Nerdiest Websites On The Planet [ 75]

[ Website_Promotion_Tactics / Site_Promotion ]
Copywriters offer tried and true techniques to make your website ore profitable. But some nerdy websites break all the rules while they generate leads, convert traffic and sell products. What can these nerdy websites teach even the savviest business owner?

Submitted: 2007-12-25

For Website Marketing: Back-Door Strategies to Stand Out From The Crowd [ 88]

[ Internet_marketing / Ezines_and_Newsletters ]
We all use "main street" marketing strategies, such as ezines and teleseminars. This article suggests supplementing with 2 back-door approaches: contributing to discussion groups and writing online book reviews. These approaches seem casual but they require careful, strategic planning.

Submitted: 2007-11-20

Web Site Marketing Starts With The Right Kind Of Powerful Claim [ 78]

[ Website_Promotion_Tactics / Site_Promotion ]
Copywriting (especially for website marketing) often gets associated with hype and over-the-top promises. But truly powerful claims will come out of your own accurate success stories.

Submitted: 2007-11-16

Original Website Marketing Starts With a Swipe File [ 60]

[ Website_Promotion_Tactics / Site_Promotion ]
Are you looking for powerful, knock-your-socks off copy that converts website visitors to buyers? Don't steal -- but the answer may be in your swipe file.

Submitted: 2007-11-02

21st Century Copywriting: Website Marketing Strategies to Engage Your Clients [ 57]

[ Website_Promotion_Tactics / Site_Promotion ]
To build relationships with your website visitors, your copy needs to engage them, not interrupt their lives. That means long copy. But in today's busy world, how do you keep your readers glued to the page, paying attention and enjoying the process? Here are 5 steps to write copy that engages rather than interrupts.

Submitted: 2007-10-31

Website Marketing Strategies: 5 Tips To Motivate Visitors To Stop Browsing and Start Buying [ 42]

[ Website_Promotion_Tactics / Site_Promotion ]
Does your website put visitors to sleep or convert tire-kickers to buyers? Energize your website and

Submitted: 2007-10-25

Should Your New Business Give Discounts To Attract New Clients? [ 68]

[ Website_Promotion_Tactics / Site_Promotion ]
New business owners often get advised to charge lower prices - even create giveaways - to attract clients. This strategy works well in some markets but will backfire in others.

Submitted: 2007-10-18

How Your Website Can Attract The Right Clients For Your Practice [ 47]

[ Website_Promotion_Tactics / Site_Promotion ]
You know your website attracts clients. But many service professionals increasingly use their website to screen potential clients. Your content can encourage clients who fit your unique style and gently discourage those who will be a drain on your energies and (maybe) your wallet.

Submitted: 2007-10-17

Successful Website Marketing By Breaking The Copywriting Rules [ 54]

[ Website_Promotion_Tactics / Site_Promotion ]
Why do some websites break the basic copywriting rules and still attract clients and profits? This article shows what everyone can learn from those marverick websites that color outside the lines.

Submitted: 2007-10-16

9 Killer Mistakes To Avoid When You Hire a Copywriter [ 100]

[ Website_Promotion_Tactics / Site_Promotion ]
You've bought a domain name and now you need content to fill your website. Choose a copywriter who helps you attract clients and create a website that works for you 24/7.

Submitted: 2007-08-07

How to Market Your Service on the Internet When You Wear Many Hats [ 71]

[ Website_Promotion_Tactics / Site_Promotion ]
You have more than one business interest - so when do you need separate websites and when can you combine them?

Submitted: 2007-06-29

Grow Your Internet Business With an Ecourse [ 67]

[ Website_Promotion_Tactics / Site_Promotion ]
Successful Internet marketing means a list of opt-in subscribers who have agreed to accept your emails. But when you start out with just 5 subscribers, an ezine seems like too much work. The answer: create an ecourse.

Submitted: 2007-04-06

5 Surefire Strategies To Attract Ideal Clients From Your Website [ 52]

[ Website_Promotion_Tactics / Site_Promotion ]
Service professionals want websites that attract clients - but not just any clients. With these 5 strategies, you will fine-tune your message to attract your ideal clients to grow your business.

Submitted: 2007-04-05